🔒 Data Protection · LGPD

85pg Privacy Policy — LGPD Data Protection

This page explains how 85pg collects, uses, stores, and protects the personal data of users registered in Brazil, in accordance with the General Data Protection Law (LGPD – Law No. 13,709/2018).

Last updated: January 2026 LGPD Compliant SSL 256-bit
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Rights granted to the data subject

How 85pg protects your privacy

Six principles that guide how personal data is handled on the platform.

Encryption on all transactions
All communication between your device and 85pg is protected by 256-bit SSL encryption. Your registration data, betting history, and payment information via Pix, boleto, or card are transmitted securely and cannot be intercepted.
Data never sold
85pg does not sell, rent, or otherwise trade users' personal data to third parties for marketing or any other commercial purpose. Your data is used exclusively to operate the platform and meet legal obligations.
Full LGPD Compliance
Data processing at 85pg strictly follows the Lei Geral de Proteção de Dados (LGPD – Law No. 13,709/2018). We have a dedicated Data Protection Officer (DPO) and internal processes that are regularly reviewed to ensure ongoing compliance.
Control in your hands
You decide what you share and can exercise your data subject rights at any time: access, correction, portability, deletion, and withdrawal of consent. Simply reach out through 85pg's privacy channel.
Minimum necessary retention
85pg retains your data only for as long as necessary for the stated purposes or for the period required by law. Financial transaction data is retained for up to 5 years in accordance with Brazilian legislation; other data may be deleted upon your request.
Two-factor authentication
85pg offers two-factor authentication (2FA) for all accounts, adding an extra layer of security to your login. Even if someone gets hold of your password, they won't be able to access your account without the second verification factor.

This Privacy Policy applies to all registered users or anyone using any 85pg service, including Sports Betting, live casino, slots, crash games, and all other features of the platform available at 85pg.best.

1. Introduction

85pg takes the privacy of its users seriously. This Privacy Policy was written to explain clearly and directly how we collect, use, store, and protect the personal data of everyone who uses our sports betting and online casino platform in Brazil.

When you create an account at 85pg, make a deposit via Pix, place a bet on the Brasileirão, or play in our live casino, certain data is needed for the platform to function properly, to meet legal obligations, and to keep all users safe. This policy explains exactly what that data is, why we collect it, and how we handle it.

85pg operates in compliance with the Lei Geral de Proteção de Dados (LGPD – Lei nº 13.709/2018), Brazil's primary personal data protection law. If you have any questions about how your data is handled, you can contact our Data Protection Officer (DPO) at privacidade@85pg.best.

Quick summary: 85pg collects only the data needed to operate the platform, never sells personal information to third parties, keeps everything encrypted with SSL 256-bit, and upholds all the rights the LGPD guarantees you as a data subject.

2. Data Controller

The controller responsible for processing your personal data within the 85pg platform is the operating company behind 85pg.best, focused exclusively on the Brazilian Sports Betting and online casino market.

85pg's Data Protection Officer (DPO), appointed in accordance with the LGPD, can be contacted directly through the channel below to exercise data subject rights or for any question related to the processing of personal data:

  • DPO email: privacidade@85pg.best
  • General support: suporte@85pg.best
  • Live chat: available on the platform after login, 24 hours a day

85pg responds to data subject requests within 15 (fifteen) calendar days, as provided for under the LGPD.

3. Data We Collect

85pg collects different categories of data depending on how you interact with the platform. Below are all the types of information that may be collected:

3.1 Registration data

  • Full name;
  • CPF (Cadastro de Pessoas Físicas);
  • Date of birth;
  • Email address;
  • Mobile phone number;
  • Full residential address (including postal code).

3.2 Identity verification data (KYC)

  • Government-issued ID document image (RG or CNH, front and back);
  • Selfie photo for facial verification, when requested;
  • Recent proof of address.

3.3 Financial data

  • Pix key (CPF, email, phone number, or random key);
  • Partial credit or debit card details (masked number, card brand, expiry date);
  • History of deposits and withdrawals made on the platform;
  • Transaction data via PicPay and Mercado Pago when used.

3.4 Platform usage data

  • Sports betting history (events, odds, amounts, results);
  • Casino, slots, and crash games history;
  • Access logs (date, time, IP address, device, browser);
  • Sports preferences and most-used markets.

3.5 Automatically collected technical data

  • IP address and approximate geolocation;
  • Browser type and version;
  • Device operating system (Android, iOS, Windows);
  • Cookie and session identifiers;
  • Performance data and technical errors.

85pg does not collect data in sensitive categories such as racial or ethnic origin, political opinions, health data, or sexual orientation. If any document submitted during the KYC process inadvertently contains such information, it will not be processed for any purpose beyond identity verification.

4. Purposes of Data Processing

85pg processes your personal data solely for the purposes listed below. No data is collected without a clear and legitimate purpose:

Purpose Data used
Account creation and managementName, CPF, email, mobile number, date of birth
Identity verification (KYC)Government-issued ID, selfie, proof of address
Processing deposits and withdrawalsPix key, card details, financial history
Betting and gaming operationsBetting history, balance, preferences
Fraud prevention and anti-money launderingIP address, access logs, behavioral patterns
Customer SupportContact details, interaction history
Account communicationsEmail, phone number
Compliance with legal obligationsCPF, financial data, transaction records
Improving the platform experienceAnonymized or aggregated usage data

85pg does not use your personal data to build behavioral profiles for third-party advertising purposes, nor does it sell your data to external advertisers.

5. Legal Bases for Processing

Under the LGPD, all personal data processing requires a legal basis. 85pg applies the following legal bases according to each purpose:

  • Contract performance (Art. 7, V): processing required to create and manage your account, handle deposits and withdrawals, operate bets, and deliver any other services you signed up for at 85pg;
  • Compliance with a legal obligation (Art. 7, II): identity verification (KYC), anti-money laundering compliance (Law No. 9,613/1998), retention of financial records as required by BACEN regulations and the Receita Federal;
  • Legitimate interest (Art. 7, IX): fraud prevention, platform security, and improvement of the user experience based on anonymized data;
  • Consent (Art. 7, I): sending marketing communications, promotions, and 85pg news by email or mobile, when you opt in to receive this type of communication.

You may withdraw consent to marketing communications at any time through your account settings or by emailing privacidade@85pg.best, without affecting any other processing activities based on different legal grounds.

6. Sharing Data with Third Parties

85pg may share personal data with third parties only in the situations described below, always with the appropriate contractual safeguards and LGPD compliance measures in place:

6.1 Payment partners

To process deposits and withdrawals, 85pg shares strictly necessary data with payment providers operating in Brazil: partner financial institutions for Pix transactions, credit and debit card operators, and platforms such as PicPay and Mercado Pago. These partners receive only the minimum data required to complete the transaction and are contractually prohibited from using it for any other purpose.

6.2 Technology providers

85pg uses third-party technology services for data hosting, security analysis, and fraud prevention. These providers access technical and usage behavior data only to the extent necessary to deliver the contracted service and are bound by confidentiality agreements and LGPD compliance obligations.

6.3 Casino game providers

For live casino games, slots, and crash games available on 85pg, licensed content providers receive anonymous session identifiers for technical integration purposes only. No personally identifiable information (name, CPF, email) is shared with game providers.

6.4 Competent authorities

85pg may disclose personal data when required by law, court order, or request from a competent Brazilian authority (such as COAF, Receita Federal, or Polícia Federal), in accordance with applicable legislation.

85pg does not sell data: Under no circumstances does 85pg sell, rent, or otherwise commercialize users' personal data with advertising companies, data brokers, or any third party for commercial purposes.

7. Data Retention and Deletion

85pg retains personal data for the shortest period necessary to fulfill the purposes stated in this policy, in compliance with the minimum retention periods required by Brazilian law:

  • Registration and active account data: retained for as long as the account remains active;
  • Financial and transaction data: retained for up to 5 (five) years after account closure, as required by the Banco Central do Brasil and the Receita Federal;
  • Access and security logs: retained for up to 6 (six) months, unless an ongoing investigation requires otherwise;
  • KYC documents: retained for up to 5 (five) years after account closure;
  • Marketing communication data: deleted or anonymized upon withdrawal of consent.

Once the applicable retention period expires, data is securely deleted or irreversibly anonymized. To request early deletion of data not subject to a legal retention obligation, please contact us at privacidade@85pg.best.

8. Data Security

85pg applies robust technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or improper destruction:

  • 256-bit SSL encryption: all communication between your device and 85pg servers is encrypted, including login, registration, and financial transactions via Pix, boleto, or card;
  • Two-factor authentication (2FA): available for all accounts, adding an extra layer of protection to your login;
  • Secure password storage: passwords are stored in hashed and salted format using modern algorithms — 85pg never stores passwords in plain text;
  • Continuous monitoring: intrusion detection systems and behavioral analysis to identify suspicious activity in real time;
  • Internal access controls: only staff with an operational need are granted access to personal data, with full audit trails of all access events;
  • Regular security testing: periodic audits and penetration tests conducted by independent teams.

In the event of a security incident that may affect your personal data, 85pg will notify the Autoridade Nacional de Proteção de Dados (ANPD) and the affected users within the timeframes set out in the LGPD, providing clear information about what occurred and the measures taken.

9. Your Rights as a Data Subject (LGPD)

The LGPD grants you, as the data subject, eight fundamental rights regarding your personal information held by 85pg. You may exercise any of them by emailing privacidade@85pg.best or through platform support:

1. Access
Request confirmation that we process your data and obtain a full copy of the information we hold about you.
2. Correction
Request the correction of incomplete, inaccurate, or outdated information in your 85pg account.
3. Anonymization or Blocking
Request the anonymization or blocking of unnecessary, excessive, or non-compliant data under the LGPD.
4. Deletion
Request the deletion of data processed on the basis of consent, where there is no legal obligation to retain it.
5. Portability
Request the portability of your data to another service provider, in a structured and machine-readable format.
6. Information Sharing
Find out which public or private entities 85pg has shared your personal data with.
7. Withdrawal of consent
Withdraw consent previously given for processing activities based on that legal basis, such as marketing communications.
8. Filing a Complaint with the ANPD
File a complaint with the National Data Protection Authority (ANPD) if you believe your rights have not been upheld by 85pg.

10. Cookies and Tracking Technologies

85pg uses cookies and similar technologies to ensure the platform works correctly, improve the user experience, and analyze site performance. See the types of cookies we use:

10.1 Strictly necessary cookies

Essential for platform operation. These include login session cookies, security authentication, and bet slip maintenance. These cookies cannot be disabled without affecting the functionality of 85pg.

10.2 Performance & Analytics Cookies

Used to understand how users navigate the platform, identify pages with technical issues, and measure overall performance. The information collected is aggregated and does not identify users individually.

10.3 Functional Cookies

They store user preferences such as language, favorite sports, and display settings to personalize your 85pg experience without requiring you to reconfigure everything on each visit.

10.4 Cookie management

You can manage or delete cookies through your browser settings. Disabling non-essential cookies does not affect access to 85pg's core features, but may limit some personalization options.

11. Minors

85pg is a platform exclusively for users aged 18 (eighteen) and over. We do not knowingly collect personal data from minors. If we identify that an account was created by or on behalf of someone under 18, the account will be immediately closed and any collected data will be deleted.

If you believe a minor is using the platform or that their data was collected without authorization, please contact us immediately at privacidade@85pg.best so we can take the appropriate action.

If you are responsible for minors and want to prevent them from accessing online betting platforms, we recommend using the parental control tools available in modern browsers and devices.

12. International Data Transfers

Some technology providers used by 85pg — such as cloud hosting services and security analytics tools — may process data on servers located outside Brazil. When this occurs, 85pg ensures that the international transfer complies with the requirements of the LGPD (Art. 33 et seq.), applying mechanisms such as:

  • Specific contracts with data protection clauses aligned with the LGPD;
  • Transfer only to countries or organizations that the ANPD recognizes as providing an adequate level of protection;
  • Adoption of standard contractual clauses approved by the ANPD.

Financial data from Pix, boleto, and card transactions is processed exclusively by financial institutions authorized by the Banco Central do Brasil, with no international transfer involved.

13. Changes to this Privacy Policy

85pg may update this Privacy Policy periodically to reflect changes in legislation, data processing practices, or platform features. When material changes are made, you will be notified by email at least 15 (fifteen) days in advance.

The most current version of this policy will always be available on this page, with the date of the last revision shown at the top. Continued use of the platform after the changes take effect will be considered acceptance of the updated terms.

If you disagree with any significant change, you may request account closure and withdrawal of your available balance before the changes take effect by contacting 85pg support.

14. Contact & Data Protection Officer (DPO)

For any questions related to privacy, the processing of your personal data, or the exercise of your rights as a data subject, please contact 85pg through the channels below:

  • DPO (Data Protection Officer): privacidade@85pg.best — for data subject rights requests, LGPD-related complaints, and questions about data sharing;
  • General support: suporte@85pg.best or live chat on the platform — for questions about your account, withdrawals, bets, and other general matters;
  • Frequently Asked Questions: visit our FAQ for quick answers to the most common questions.

85pg responds to data subject requests within 15 (fifteen) calendar days of receipt, as provided under the LGPD. For more complex requests requiring detailed analysis, this period may be extended by an equal amount of time, with prior notice to the requester.

Last updated: January 2026 · Version 2.4 · Previous versions available upon request at privacidade@85pg.best.

Your data is safe at 85pg

85pg operates in full compliance with the LGPD and applies 256-bit SSL encryption to all transactions. Your personal data is never sold to third parties. You can exercise your rights as a data subject at any time by emailing privacidade@85pg.best.

By using the platform, you confirm that you are 18 or older and agree to this Privacy Policy and the Terms and Conditions. Learn more at Responsible Gambling.

Privacy Questions at 85pg

The most frequently asked questions about how we handle your personal data.

No. 85pg does not share personal data with other betting operators, competing casino platforms, or any company outside the 85pg operating group for marketing or customer acquisition purposes. Data sharing is limited to payment partners (to process Pix, boleto, and card transactions), technology providers essential to platform operations, and competent authorities when required by Brazilian law.

To request the deletion of your data, send an email to privacidade@85pg.best with the subject line "Data Deletion Request", including the email address and CPF associated with your account. 85pg will process your request within 15 calendar days. Please note: data subject to legal retention obligations — such as financial records of deposits and withdrawals, which must be kept for up to 5 years under Brazilian law — cannot be deleted before the legally mandated period, even upon request.

85pg does not store full credit or debit card numbers on its servers. Card payment processing is handled by PCI-DSS certified payment gateways. 85pg retains only partial card data (masked number, card brand, and expiry date) for the purpose of identifying previous transactions. For deposits via Pix — the most widely used method on 85pg — no banking data beyond the Pix key is stored.

Yes. The LGPD guarantees your right of access to your data. To request a full copy of the information 85pg holds about you, send an email to privacidade@85pg.best with the subject line "Data Access Request", including the email address and CPF associated with your account. 85pg will send a structured file containing all your information within 15 calendar days. The report will include registration data, financial transaction history, betting history, and access logs.

Upon voluntary account closure, 85pg immediately deactivates access and begins the process of deleting or anonymizing data not subject to a legal retention obligation. Registration data and usage preferences are anonymized within 30 days. Financial records (deposit, withdrawal, and transaction history) are retained for up to 5 years as required by the Brazilian Central Bank and Federal Revenue Service, after which they are securely deleted. KYC documents follow the same 5-year retention period.

85pg uses multiple layers of protection for your account: SSL 256-bit encryption on all communications, two-factor authentication (2FA) available in your security settings, real-time monitoring of suspicious access patterns, automatic lockout after repeated failed login attempts, and email notifications for new logins or account changes. We recommend enabling 2FA and using a strong, unique password for 85pg. If you suspect unauthorized access, contact support immediately via live chat.

Bet safely and privately

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Over 1 million Brazilian bettors trust 85pg. Free registration, minimum deposit of R$ 10.00 via Pix, and your personal data handled in full compliance with the LGPD.

By creating an account, you confirm that you are 18 or older and agree to this Privacy Policy and the Terms and Conditions of 85pg.

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